Thrivent
, by Matt Tanner, 2 min reading time
A Shared Passion for the Pedal: Celebrating Our Partnership with Joel Rietveld and Thrivent
At Learn2Ride, our mission is fueled by a simple belief: that learning to ride a bike can change a child's life by building confidence and promoting a healthy, active future. It’s a mission that resonates most deeply with those who already know the joy of cycling. That’s why our partnership with Joel Rietveld of Thrivent’s Generational Wealth Advisors is so meaningful.
A Shared Vision: Investing in the Next Generation
This partnership is a personal one. Beyond his work as a Financial Advisor, Joel is a teammate of mine on the Rollfast Cycling Team and a passionate, active cyclist himself. His support for Learn2Ride comes from a place of genuine understanding. He knows the freedom, focus, and fun that comes with riding a bike and is committed to sharing that passion with the next generation.
While his professional life at Thrivent is about helping families invest in a secure future, his support for Learn2Ride is a different kind of investment—an investment in the health, happiness, and well-being of our community’s youth. It’s about paying forward the love of a sport that has given him so much.
The Impact of His Support
Joel's sponsorship of a Woom bike has been a critical asset for our program. It has allowed us to provide a top-tier learning experience, directly contributing to our 89% success rate and ensuring that more kids start their cycling journey with a feeling of accomplishment.
Success Stories
The results of this support speak for themselves. A parent recently shared, "Wow. Can seriously not thank you enough for this workshop. Our daughter was so proud and we are too... We will recommend this workshop to anyone without hesitation."
Another parent said, "Matt and his team did an amazing job with my son! They not only taught him to ride his bike but instilled confidence and positivity while doing so."
Looking Ahead
Having partners like Joel Rietveld, who are embedded in the cycling community and share our core passion, is invaluable. It’s a partnership built on a shared belief in the power of the pedal to create a better future.
Thank you, Joel, for your teamwork on and off the bike. Your commitment is helping us inspire a new generation of confident, active cyclists.
